
Mutlu Yetkin
Founder, Strategic Communications Lead
Mutlu studied cinema at Marmara University’s Faculty of Fine Arts and has built a career crafting strategic narratives across domains. He steered communications for GIZ projects, led campaigns for CARE, and managed cross-cultural teams for RET across West Asia, East and Central Africa, and Türkiye. He founded SEGMENTE on the conviction that technical expertise and communicating results cannot be isolated disciplines. He works to establish shared languages of credibility. His strength lies in narrative strategy, translating grassroots achievements into stories, developing multimedia assets, learning-management systems, and digital toolkits. His pursuits include strategic communications, documentary filmmaking, and marketing assets that ensure long-term legibility and authority.



